Kasiopeja
E-commerce concept for a fictional laptop brand - desktop website design.
Self-initiated concept
date
June 2026
Role
UX/UI Designer
platform
Desktop
tools
Figma
01
Discover
Analyze
Build a clear foundation before making design decisions.
User personas
Competitor audit
02
sctructure
UX stage
Turn insights into an intuitive product experience.
User flows
Lo-fi wireframes
03
create
UI stage
Shape the final visual language and polished interface.
Design system
UI Kit
Final design
User persona
A snapshot of the needs, behaviors, and expectations guiding the product experience.
Brayden
Team manager
Age
27
Location
Warsaw, Poland
Education
University degree
Status
Single
01
Goals
Find the latest Kasiopeja models quickly.
Balance premium design with strong performance.
02
Frustrations
Dense, overcomplicated product pages.
Unclear explanation of what makes a product special.
03
Motivations
Technology that looks as good as it works.
Premium brands that express individuality.
Wireframes
From product discovery to checkout, key screens were mapped across desktop and mobile before visual design began.
